27 Ultimate Social Media Marketing Tools for Teams & Agencies

Well, by this time and age, there is not a single business that shall deny the importance of social media and having the best social media marketing tools in their war-chest. Now that social media runs this deep in our communication channel, how can we not include it in our marketing strategies, right?

Implementing multiple social media marketing strategies on a large scale requires a lot of time, effort, and resources. This is why social media teams and agencies are opting for smarter solutions. Automating the monotonous work using the best social media marketing tools, helps you simplify, organize, and get better results.

How Can The Right Social Media Marketing Tool Help You?

  • To Build a Social Editorial Calendar
  • To Manage Multiple Social Pages
  • Simplifies The Content Curation Process
  • To Streamline Team Collaboration
  • To Monitor Relevant Keywords
  • To Manage Customer Relationships
  • To Analyze Social Performance
  • To Increase Social Accountability
  • Schedule Posts Ahead of Time
  • To Show Reports to Stakeholders
  • Monitor Keywords For Leads and Valuable Information
  • Manage Social Media Marketing on the Go
  • Prove ROI To Superiors

We have created a comprehensive list of the 27 Best Social Media Marketing tools. We have a quick brief to help you evaluate and decide the best-suited ones for all your needs. These tools will empower you in every possible way. From scheduling social posts, curate content, analyze social activities, manage influencer marketing to design visual content.

Which Are The Best Social Media Marketing Tools?

Social Media Scheduling Tools

  1. Buffer
  2. Tailwind
  3. Planable
  4. Loomly

Content Curation Tools

  1. Feedly
  2. Buzzsumo
  3. Quuu
  4. Curata

Social Media Analytics Tools

  1. Keyhole
  2. Audiense
  3. Brandwatch
  4. Mention
  5. Rebrandly

Influencer Marketing Tools

  1. Upfluence
  2. TapInfluence
  3. NinjaOutreach

Designing Tools

  1. Lumen5
  2. Fotor
  3. Animoto
  4. Snappa
  5. Visme
  6. Placeit

Social Media Marketing Tools for Scheduling

1. SocialPilot

Price — $50 for 5 Users

Free trial — 14 Days

Social Calendar- Yes

Whitelabel Analytics Report — Yes

URL Shortener — Yes

Social Inbox — Yes

RSS Feed — Yes

Client Management Support — Yes

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram.

2. Buffer

Price — $99 for 6 Users

Free trial — 7 or 14 Days

Social Calendar- Yes

Whitelabel Analytics Report — No

URL Shortener — Yes

Social Inbox — Yes

RSS Feed — No

Client Management Support — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

3. Tailwind

Price — $15 for 5 Tribes

Free trial — 14 Days

Social Calendar- Yes

Whitelabel Analytics Report — No

URL Shortener — No

Social Inbox — No

RSS Feed — No

Client Management Support — No

Social Media Platforms Supported — Pinterest and Instagram.

4. Planable

Price — $99 for 7 Users

Free trial — 14 Days

Social Calendar- Yes

Whitelabel Analytics Report — No

URL Shortener — No

Social Inbox — No

RSS Feed — No

Client Management Support — Yes

Social Media Platforms Supported — Instagram

5. Loomly

Price — $73 for 6 Users

Free trial — 15 Days

Social Calendar- Yes

Whitelabel Analytics Report — No

URL Shortener — No

Social Inbox — No

RSS Feed — Yes

Client Management Support — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, Google My Business and Instagram

Social Media Marketing Tools for Content Curation

6. ShareIt

Price — Free

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram

Bonus: ShareIt also helps you check for the content shared by your favorite influencers on their social — just enter their Twitter handle and hit search.

7. Feedly

Price — $18 for 1 User

Social Media Platforms Supported — Evernote, Slack, Trello, OneNote 365

8. Buzzsumo

Price — $179 for 10 Users

Free trial — 7 Days

Social Media Platforms Supported — Facebook, Twitter

9. Quuu

The tool has over 500 categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social.

Price — $19

Free trial — up to 1 social profile

Social Media Platforms Supported — Facebook, Twitter, and Instagram

10. Curata

Curatadoesn’t just help you find the right content but share the relevant content on social, use it in emails, and publish it on your blog/website with its various integrations. For when you need to add your perspective to the curated content, Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions.

Price — $5 to 500 depends

Free trial — —

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, and Instagram

Social Media Marketing Tools for Analytics

11. SocialPilot

To create a consistent brand experience, SocialPilot enables you to add your organization’s name and logo to the reports. Then, you can either export them or share them with your team and clients.

Price — $50 for 5 Users

Free trial — 14 Days

Social Calendar- Yes

URL Shortener — Yes

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram.

12. Keyhole

Price — $59 for 3 Brands

Free trial — 30 Days

Social Calendar- Yes

URL Shortener — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn

13. Audiense

Audiense has another product called Audiense Connect. This product helps you with all aspects of Twitter analytics — gain insights, competitive analysis, manage Twitter followers, chatbots, and more.

Price — $1500 for Unlimited Users

Free trial — None

Social Calendar- No

URL Shortener — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Pinterest, and Instagram

14. Brandwatch

Brandwatch also helps you find micro-influencers in your niche, create visual data reports, and find relevant data with many filters. Brandwatch’s target audience comprises of agencies and enterprises. Hence, for small to medium brands, its pricing may seem steep.

Price — $800 for Unlimited Users

Free trial — N/A

Social Calendar- Yes

URL Shortener — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Youtube, and Instagram

15. Mention

What’s more, you can get summaries of your analytics delivered to your inbox every day. You have instant access to all your brand mentions on the web, along with the ability to filter analytics to focus on certain metrics.

Price — $99 for 3 Users

Free trial — 14 Days

Social Calendar- Yes

URL Shortener — No

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Youtube, and Instagram

16. Rebrandly

Price — $69for Unlimited Users

Free trial — N/A

Social Calendar- Yes

URL Shortener — Yes

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Youtube, and Instagram

Social Media Influencer Marketing Tools

17. Buzzsumo

You have the flexibility of exporting and sharing the influencer data with your team members. You can even maintain a list of all influencers your team needs to reach out to.

Price — $299 for 15 Users

Free trial — 7 Days

Social Media Platforms Supported — Facebook, Twitter

18. Upfluence

As for its campaign management capabilities, Upfluence helps you set your campaigns’ budget, coordinate with the influencers throughout, and finally transfer the payment to them. If you run an agency that provides influencer marketing services to its clients, This tool can work wonders for you.

Price — $795 for 1 User

Free trial — N/A

Social Media Platforms Supported — N/A

19. TapInfluence

TapInfluence competes with Upfluence in terms of features, it has the added capabilities of an advanced search and content scheduling for your influencer campaigns. It not only helps you review the influencer’s reach and engagement rates but also gain insights about his/her audience — interests, brand affiliations, income, etc.

Price — On-demand

Free trial — N/A

Social Media Platforms Supported — N/A

20. NinjaOutreach

After you’ve sent all emails, you can see what worked with the open rate, click rate, and replies. This tool is perfect for teams and agencies that are looking for simple search and outreach features.

Price — $120 for 1 User

Free trial — N/A

Social Media Platforms Supported — N/A

Social Media Marketing Tools for Designing

21. Canva

While you can use Canva for free, its Pro account has advanced features for small businesses and agencies. For instance, it helps you create a brand kit so your team can maintain a consistent tone across all visuals. Also, it provides you with great animation and team collaboration features.

Price — $12.95 for 1 User

Free trial — 30 Days

Social Media Platforms Supported — Facebook, Twitter, Youtube, and Instagram

22. Lumen5

While this tool has a free plan, it has certain limitations when it comes to the quality of the video and the number of videos (5 videos in free plan).

Price — $199

Free trial — 30 Days

Social Media Platforms Supported — Youtube

23. Fotor

It provides a wide range of photo effects and filters as well as design templates for social media including Twitter cover, Facebook cover, and YouTube Channel art.

Price — $8.9

Free trial — N/A

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Youtube, and Instagram

24. Animoto

Price — $94 for 3 User

Free trial — 14 Days

Social Media Platforms Supported — Facebook, Twitter, LinkedIn, Youtube, and Instagram

25. Snappa

This tool works great for teams as it helps you share all designs, assets, and folders with your team members.

Price — $30 for 5 Users

Free trial — limited for 1 user

Social Media Platforms Supported — Facebook, Twitter, Youtube, and Instagram

26. Visme

With a design interface that adjusts to the specific type of content you’re creating, free stock photos and vector icons, easy-to-use data visualization tools, pre-made templates, and a drag-and-drop editor, you’ll be able to create beautiful designs in little to no time.

All templates and design elements are fully customizable, from color schemes to fonts to background images and more.

Check out the online design platform that will help solve all of your graphic design needs, and be sure to share your creations online with the hashtag #myvisme.

Price — $12 for 1 User

Free trial — limited for 1 user

Social Media Platforms Supported — Facebook, Twitter, Youtube, LinkedIn and Instagram

27. Placeit

Placeit’s platform is easy to use, so don’t worry about the learning curve, just select your template, customize colors and fonts, add your text or image, and that’s it!

You can use Placeit for free with their selected free templates or sign up with a monthly subscription. The subscription includes unlimited downloads on mockups, designs, video templates, and logos, plus you can cancel anytime.

Price — $14.95 per month

Free trial — Try it for free

Social Media Platforms Supported — Facebook, Instagram, Youtube, Twitch, Twitter, and Pinterest

Conclusion

Originally published at https://www.socialpilot.co.

A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.