309 Social Media Statistics You Must Know In 2020

2020 is already upon us!

Have you planned a social media marketing strategy for your brand, yet?

Like every year, I have compiled a list of social media statistics that’ll help you draw an unbeatable social media marketing strategy for 2020.

These social media marketing statistics will tell you -

  • How many social media posts are shared per day?

And much more…

So whether you are heading a small/medium business, a part of the social media team of a company or a marketer looking to build his/her social media presence — these marketing insights will help you understand the changing dynamics of major social platforms.

But before we get to that, let me tell you how I’ve divided the statistics into various sections:

  • Demographic Statistics — These numbers tell you about the characteristics of the population who are using a particular social platform, for instance, their gender, age, income, etc.

Table of Contents

1. Facebook Statistics

2. Instagram Statistics

3. Pinterest Statistics

4. Twitter Statistics

5. LinkedIn Statistics

6. TikTok Statistics

7. Snapchat Statistics


Do you have any idea about how many people use Facebook? Well, we are uncovering it right below here. But the number of users is just the tip of an iceberg. Get hold of yourself, because we have compiled every social media usage stats you’ll want to know about the most used social media platform!

Facebook Demographic Stats

  1. Facebook has 2.45 billion monthly active users.

Facebook Usage Stats

  1. On average, people access Facebook 8 times each day.

Facebook Engagement Stats

  1. Video posts get at least 59% more engagement than other post types.

Facebook Business Stats

  1. Gen Z is already estimated to influence $143 billion in spending in the US alone.

Facebook Ads Insights

  1. 7 million businesses use Facebook for advertising.

Facebook Top Brands

  1. Coca-Cola’s Facebook page has 107.4 million likes.


Did you ever realize the shift where you started tagging everyone on Instagram instead of Facebook? For the millennials, Instagram is much more than just a social media platform to interact. Here are some amazing social media stats to make sure that you know the potential of this platform right.

Instagram Demographic Stats

  1. Instagram has over 1 billion monthly active users.

Instagram Usage Stats

  1. More than 40 billion photos have been shared so far.

Instagram Engagement Stats

  1. There are over 4.2 billion Instagram Likes per day.

Instagram Business Stats

  1. 80% of Instagram users follow a business.

Instagram Ads Insights

  1. Over 2 million businesses use Instagram for advertising.

Instagram Top Brands

  1. The most followed brand on Instagram is Nike with 96.9 million followers.


Pinterest is the most creative kind of platform catering to your ideas and inspiration catalog. With its amazing compilation of ideas ranging from mundane household needs to future technology, a business of any domain can curate a creative campaign out of it. Read on to explore more about this social media platform!

Pinterest Demographic Stats

  1. There are over 322 million monthly active Pinterest users.

Pinterest Usage Stats

  1. 50% of the millennials use Pinterest heavily.

Pinterest Engagement Stats

  1. Visual searches on Pinterest have more than doubled in one year.

Pinterest Business Stats

  1. 40% of Pinners Have a Household Income of $100k+.

Pinterest Ads Insights

  1. 50% of users have made a purchase after seeing a promoted Pin.

Pinterest Top Brands

  1. Most Popular categories for men are Food, Drink and Technology.


Twitter has now become an important medium to stay up to date with the worldly on-goings! From every politician, celebrity to smallest brands, have their presence on Twitter. Did you know that having your brand’s presence can increase your customer loyalty? Well, there is still much more to explore, read on these social media stats to get a better hang of this platform.

Twitter Demographic Stats

  1. Twitter has 330 million monthly active users as of Q1 2019 worldwide.

Twitter Usage Stats

  1. 500 million tweets are sent per day.

Twitter Engagement Stats

  1. Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.

Twitter Business Stats

  1. Companies using Twitter for customer service see a 19% lift in customer satisfaction.

Twitter Ads Insights

  1. Twitter has 145 million monetizable daily active users, i.e. users who see ads.

Twitter Top Brands

  1. Playstation’s Twitter profile reigns as the most-followed brand with 17.5 million followers.


The treasure trove of B2B marketers has come a long way from being just a professional podium. Brands have started showing more intimate content but with the same professional ethic. Today a lot of companies as well as employees consider a reputed LinkedIn profile of utmost value. Here are some rare social media stats of this platform to make sure that you leverage it right.

LinkedIn Demographic Stats

  1. The population of LinkedIn stands over 675 million worldwide.

LinkedIn Usage Stats

  1. Two professionals join LinkedIn every second

LinkedIn Engagement Stats

  1. 99.37% of LinkedIn search traffic comes from organic search.

LinkedIn Business Stats

  1. LinkedIn is the second-most popular platform among B2B marketers, just behind Facebook.

LinkedIn Ads Insights

  1. Over 600 million LinkedIn users can be reached through advertisements on the professional network.

LinkedIn Top Brands

  1. Ted Conferences has 14.9 million followers.


TikTok is the new sweetheart of Gen-Z and baby boomers. Popular for its quirky and hilarious content, its buzz-generating power is tenfolds. Businesses are leveraging this opportunity to create a new user base for their brand. Read on to find out the statistics which can help you make creative content for the platform.

Tiktok Demographic Stats

  1. TikTok reached over 1.5 billion downloads.

Tiktok Usage Stats

  1. Users spend 61+ minutes per day on the app.

Tiktok Engagement Stats

  1. TikTok’s engagement rate leaves much to be desired at a lowly 29%.

Tiktok Business Stats

  1. Americans have spent over $23.1 million on in-app TikTok purchases so far.

Tiktok Ads Insights

  1. Brands are currently buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend.

Tiktok Top Brands

  1. The official TikTok account holds the record for the most followed account with 35.6 million followers.


One of the most popular millennial-driven platform, Snapchat, is the first social media network to introduce ‘Stories’. This 5th most downloaded social media app worldwide, helps brands connect with users in their geographic areas. So to help you with a marketing plan for Snapchat, here are some interesting Snapchat statistics you wouldn’t want to miss.

Snapchat Demographic Stats

  1. There are over 210 million daily active users as of Q3, 2019.

Snapchat Usage Stats

  1. Average time spent on Snapchat is approximately 25–30 minutes daily.

Snapchat Engagement Stats

  1. Videos posted on Snapchat reached 14 billion daily views.

Snapchat Business Stats

  1. 28.3% of marketers are on Snapchat.

Snapchat Ads Insights

  1. Snapchat ads were seen to capture 2x the attention of users compared to Facebook.

So, how are you planning to use these statistics to your advantage in 2020?

Originally published on : https://www.socialpilot.co/blog/social-media-statistics



A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.

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A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.