34 Digital Marketing Experts You Need to Follow on Social Media

Yes, we all have been there.

In these constantly evolving times of online marketing, sometimes it gets difficult to always come up with new and game-changing marketing strategies.

Sometimes your marketing plan needs a helping hand(le)…..a Twitter or Linkedin handle of social media marketing experts to follow.

However, it is time-consuming to monitor every account and choose the best out of them to get inspiration for your next campaign or optimize your existing one.

To save you time, we have curated an ultimate list of 34 digital marketing experts that you must follow on social media. By following them you can keep track of new actionable strategies, upcoming trends, innovations, and viral campaigns on the internet to enhance your online marketing strategies.

We have divided these experts based on the specific niche they talk the most about.

We have divided these experts based on the specific niche they talk the most about.

1.Social Media Marketing
2. Content Marketing
3. Video Marketing
4. Email Marketing
5. Paid Search Marketing
6. Social Media News

Social Media Marketing

1. Michael A. Stelzner

  • He is the founder of the Social Media Examiner blog.
  • Author of 3 books on White paper writing and growth hacks for businesses.

What will you get from him?

Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing.

Follow him: LinkedIn Twitter

2. Janet Machuka

  • She is named among top 25 digital women in Kenya and founded #AfricaTweetChat, that has gained traction for over 150 million engagements
  • She is also named as a Business Insider’s Top 5 Social Sales Influencer and works globally to help companies with their social media initiatives.

What will you get from her?

Janet is all about promoting thought leadership and will encourage you to take ACTIONS. She posts about brand building, humane marketing for creating a strong brand identity. Her new post on LinkedIn is titled “ Tell your brand story like it’s your first date”.

Follow her: LinkedIn Twitter

3. Neal Schaffer

  • Neil is named Forbes Top 50 Social Media Power Influencer for two years in a row and also teaches the “ Mini Social Media MBA Program” for Rutgers University Business School.
  • Neil has written briefly on maximizing, creating, and implementing a social media strategy in his books. Also, his award-winning and critically acclaimed books on LinkedIn SMM are to be devoured upon.

What will you get from him?

You can follow his thoughts in his social media posts about various topics such as- influencer marketing, the state of social media, and most vividly on LinkedIn SMM.

On Twitter, he shares little thoughts on politics and a bit more on Social media marketing strategies for every platform.

4. Mari Smith

  • All hail the “Queen of Facebook”. Mari Smith is a flag-bearer of being the best in the world of Facebook marketing. Forbes described her as, “… the preeminent Facebook expert. Even Facebook asks for her help.”
  • The “Top 10 Most Influential Small Business People on Twitter” has written renowned books on- Relationship marketing and Facebook marketing.

What will you get from her?

Mary’s prominent advice on Facebook — marketing, news, trends, and in-depth data research to predict the time comings can be seen on twitter. She also posts valuable information on content marketing, inspirational quotes for budding marketers and much more about other social platforms.

5. Madalyn Sklar

  • The Huffington Post named her as one of the 50 Must-Follow Women Entrepreneurs in 2017.
  • Madalyn is ranked no #1 Social Media Power Influencer in Houston, TX.
  • Her #TwitterSmarter chat posts have gained 10 billion impressions since its launch.

What will you get from her?

Madalyn is for Twitter, what Mary is for Facebook. She will enrich you with helpful twitter tricks and resources to grow your brand on the platform. Her #TwitterSmarter chat and podcasts are a must listen where she talks with industry experts about Twitter and other platform marketing.

6. Rebekah Radice

  • She has 100,000 email subscribers and an online community of 200,000.
  • She’s the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth”

What will you get from her?

Rebekah Showers a lot of digital marketing knowledge in her posts that she has gathered while tutoring thousands of growth driven leaders. She posts about How-Tos and growth hacks that can help you tailor a strong SMM strategy.

Content Marketing

7. Jay Baer

  • An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations.
  • Jay is the Founder of Convince & Convert, about which you will read later in this post.

What will you get from him?

An inductee into the Word of Mouth Marketing Hall of Fame posts evergreen material on Content marketing. His Social Podcast is a great way to be connected with other digital experts. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content calendar.

8. Ann Handley

  • She is the author of 6 books based on content marketing and business writing, one of them is recognized as Wall Street bestseller.
  • She is the Chief Content Officer of MarketingProfs.
  • Ann is the co-founder of ClickZ.com, one of the first sources of digital marketing news and commentary.

What will you get from her?

She speaks her heart. Her writing is relatable, interesting and all about content marketing. She occasionally writes about work culture, thought leadership but her content on ‘How to write’ gives her a unique edge. Her Twitter account posts cover every direction of SMM.

9. Joe Pulizzi

  • He is the founder of Content Marketing Institute, a leading content marketing resource to whomsoever it may concern.
  • Winner of 2014 John Caldwell Lifetime Achievement Award from the Content Council.
  • His book” Epic Content Marketing” was awarded by fortune magazine as the “Five Must-Read Business Books of the Year” in 2014.

What will you get from him?

Pop-culture references make his content friendly and engaging. After scrolling down through his new fiction novel tweets, you will get to see a lot of industry-related talks, content marketing predictions, his new reads and also personal experiences of marketing his own product.

On LinkedIn, he is all about — How to churn out good quality content.

10. Kristina Halvorson

  • She is the author of the book “Content strategy on the web”.
  • She is the CEO of Brain Traffic, a well-recognized content strategy agency.

What will you get from her?

Kristina actively posts about Product content strategy, content design, and UX writing. She will guide you amid ever-changing content strategies scenarios.

11. Darren Rowse

  • Darren is the author of two blogs that receive 5 million visitors per month.
  • He is the co-author of “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income”.

What will you get from him?

Darren is an ultimate guy for ultimate blogging and content marketing tips. Although his Twitter page looks like a classified job section for bloggers, you can find valuable How-tos, growth hacks, and strategy around blog writing on his LinkedIn account.

12. Michael Brenner

  • In 2017, he was named as ‘Top Business Speaker’ by The Huffington Post and a ‘top CMO influencer’ by Forbes.
  • He has written and co-written multiple books on content marketing and digital marketing.

Why will you get from him?

He exhibits content strategy posts for startups, press for empathy in decision making and will help you create a road map for quintessential content marketing. On LinkedIn, he is a loyal lover of HBR and posts thought-provoking content.

13. Robert Rose

  • He is the founder and Chief troublemaker of Content advisory, an advisory and education group for the Content Marketing Institute.
  • His co-written book with Joe Pulizzi- Killing marketing- has been called “the re-written rules of what marketing should be in the 21st century”
  • He has worked with 15 Fortune 100 companies.

What will you get from him?

Robert has a knack for creating content with great storytelling. He gets to the core of the problem faced by content strategists. He believes great content is a space where people can pause and reflect upon their strategies, I think his posts do the same.

14. George Stenitzer

  • In 2013, He was named Content Marketer of the Year by the Content Marketing Institute.
  • Named Best Marketer for 2 consecutive years by B2B Magazine.

Why will you get from him?

George posts about Content marketing, Customer Psychology, SMM and more. You can know his fondness for AI and what it holds for us in the future easily on Twitter.

15. Jeff Bullas

  • He is named as #1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica and other major platforms in 2014, 2015. 2016.
  • Listed by Forbes as one of the “Top 50 Social Media Power Influencers” in 2013.

What will you get from him?

Jeff is a major player in the field of content marketing but his expertise doesn’t stop there. He posts on SMM and SEO frequently. He posts a lot about Instagram marketing strategies.

Video Marketing

16. David Murdico

  • He has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, IBM.
  • He is the Founder of Supercool creative video agency.

Why will you get from him?

David’s writing style is funny, pithy, snarky, and often offensive (he said it). His posts inhale video marketing and exhale the same. You will receive daily-dose of VM ideas, and how can you create CTAs out of it.

17. Tim Washer

  • His writing credits include the likes of SNL, Conan, and The Onion Sports Network.
  • His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK and Fast Company.

What will you get from him?

Your video marketing is missing just one element and that is humor, and Tim is all about it. Using humor in the boring video marketing campaign is his serious business. We love him on his blog though he doesn’t frequently post on it, still his articles are revealed gems for video marketers.

18. Bruce McKenzie

  • Bruce is considered as one of the trailblazers of the explainer videos.
  • He is the founder of the 2-minute explainer video, now called Videotechbiz.

Why will you get from him?

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chat-bots videos to new product explainer clips- he will convince you to form a new marketing strategy with video at its forefront.

19. Tyler Lessard

  • Tyler holds the role of CMO at Vidyard, a video hosting platform helping businesses.
  • He also contributes to video expert blogs like Reelseo and MarketingProfs.

What will you get from him?

Tyler believes in the power of Video data-driven marketing strategy and the same reflects in his posts. He will talk about individual viewing behavior, 1:1 video messages, and tips to engage your community through video marketing.

20. George B. Thomas

  • He is a Video Jedi & Co-Owner of The Sales Lion.
  • He is a professional emcee and an inbound evangelist.

What will you get from him?

His Linkedin page will make you a Hubspot expert. George posts around youtube paid ads, youtube business strategy. His Podcasts entertains multiple video marketing experts, so get ready for tons of optimum knowledge.

Email Marketing

21. Dela Quist

  • Dela Quist is the Founder and CEO of leading email marketing agency Alchemy Worx.
  • He is the author of the E-book “Fear & Self Loathing in Email Marketing”.

Why will you get from him?

This renowned thought leader in email marketing posts around email development strategy, email marketing optimization, copywriting, subject lines and any new happenings in the world of Email Marketing.

22. Jeanne Jennings

  • She is named “ 75 Email Marketing Influencers You Need to Follow” by Atomicreach.
  • Her direct response approach to email strategy helped clients like Hasbro, Network Solutions, PayPal, Scholastic, Verizon, Vocus, and WeightWatchers.

Why will you get from her?

She posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations and everything that has the keyword email marketing in it. Her twitter posts will give you optimum insights in less reading time.

23. Jordie Van Rijn

  • He is an Independent Email Marketing & Automation Consultant.
  • He has advised companies like KLM, Unilever, AEGON, CZ, FNV, NRC Media.

What will you get from him?

Apart from having a great font on his twitter username, Jordie posts resourceful content on email marketing and automation. You will learn tips to build a loyal customer base through email, look for spam traps, AI for automation and upcoming email marketing trends.

24. Elliot Ross

  • He is the CEO and co-founder of Taxi For Email, a marketer-friendly email creation platform.
  • He has worked with major brands like BBC, London 2012, British Airways, IKEA & Sky.

What will you get from him?

Elliot’s twitter posts are interesting to follow, you will see him split testing email headlines and giving tips to restrict internet tracking. On Linkedin, he actively posts about email templates, adaptive HTML formatting and other aspects of email marketing. On Instagram, he shares books recommendation important for every marketer.

25. Skip Fidura

  • He is associated with the DMA Email marketing council of the United Kingdom distributing guidance on a responsible behavior framework to businesses.
  • He is interested in integrating marketing messages across multiple online and offline channels.

What will you get from him?

He posts informative content around persuading customers through Email marketing, email accessibility, productivity hacks, and consumer behavior.

26. Chad S. White

  • Chad was named the Email Experience Council’s 2018 “Email Marketer Thought Leader of the Year”.
  • He is the author of “ Email Marketing Rules” and his insights have been taken in multiple email marketing books.

What will you get from him?

Chad works as head of marketing research at Oracle, so you will find a lot of blogs concerning digital marketing from oracle. Chad posts about Email marketing trends, 1:1 email marketing, email design and one or two things on data privacy.

Paid Search Marketing

27. Brad Geddes

  • He is the co-founder of Adalysis — A PPC recommendation software for Google Ads and Microsoft Ads.
  • Bred has also written the book “Advanced Google Adwords”.

Why will you get from him?

This official Adword seminar leader has a lot of interesting PPC insights on his Twitter account. His KPI monitoring and diagnosis series is informative and must be followed, where he discusses changes in CPC, CTR and Click volume.

28. Lisa Raehsler

  • She is the founder and SEM at BigClick Co, a search engine marketing consulting platform.
  • She is named as a Top 25 Most Influential PPC Expert for three years.

What will you get from her?

She will let you know about trending SEO strategies, Best paid-search PPC practices and stops you from making advertising mistakes that you otherwise would do.

29. Frederick Vallaeys

  • He is the CEO of Optmyzr, a leading PPC management software system.
  • Frederick is one of the earliest members of Google and helped pioneer PPC marketing

What will you get from him?

You will remain informed about the best of PPC summits happening around the globe. He posts it, Whether its new PPC scripts to implement for automation or any upcoming trends in the world of search engine marketing. His feeds are helpful for beginners as well as experts.

30. John Gagnon

  • He is Bing Ads evangelist and works as a sales director at Microsoft.
  • Recognized as Top 25 Most Influential PPC Marketers.

What will you get from him?

He tweets about tech, ads, a collision of data and marketing. Consider him your go-to guide for using Bing Ads, also posts about applying psychology to marketing.

31. Kirk Williams

  • He is the owner of Zato, a Paid Search PPC micro-agency.
  • He is named one of the Top 25 Most Influential PPCers in the world by PPC Hero from 2016–2019.

What will you get from him?

To get tips for managing the right budget for PPC ads or the right way to run shopping Ads, in the wittiest way possible, Kirk is your guy. He also answers FAQs around Google Ads. On Twitter, he will keep you informed about google’s new policies and plans for advertisers.

Social Media News

32. Matt Navarra

  • He is a social media industry commentator, tipster, and leaker. Also, he got recognized as an industry expert by major publications such as — The Guardian, The Telegraph, The Independent, USA Today, Newsweek, Forbes.
  • He has appeared on several global News channels such as — BBC News, The Today Show, BBC World, LBC Radio, The Today Show (NBC / US), Sky News and more.

What will you get from him?

Hackers infiltrated Facebook data partner, Google is comping up with TikTok alike platform, TikTok is facing grown-up problems, Zuckerberg wants to be understood not liked, and much more- Matt Navarra’s Feed is a Social media newspaper with Facebook on the cover page. His analysis, advice, and commentary on social media activities are prolific and must be followed.

33. Karissa Bell

  • Karissa is a Senior Tech reporter at Mashable, a multi-platform media, and entertainment company.
  • Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter.

What will you get from her?

She posts trending news, personal commentary, and deep analysis of every social media platform and whatever is up with Silicon Valley. Her twitter will keep your social media news appetite satisfied.

34. Sarah Frier

  • She is a technology reporter for Bloomberg and an avid writer of Social Media.
  • She is the author of the book “No Filter: The Inside Story of Instagram”.

What will you get from her?

Sarah is an active supporter of free speech and a constant commentator on Facebook policies. She shares Click-worthy posts and articles concerning Social media platforms and does not shy away from criticizing any of them. She also posts about content that is on viral fever.

Originally published at https://www.socialpilot.co.

A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.