8 Captivating LinkedIn Tools to Improve Your LinkedIn Marketing

Tejas
8 min readOct 22, 2020

There’s nothing worse for a marketer than a creative block battle. You can quickly slip into despair because you have to create on a deadline, but you can’t think of a new one or an original concept for the next campaign. That is when the tools come into the picture, they not only help one in being active on social media, but they also help in scheduling, monitoring, and analyzing the social media activities of organizations. The tools to manage social media allow you to boost team success by using user permissions.

In this blog, we will show you some of the best LinkedIn tools for planning and publishing resources with a comprehensive list of their advantages and drawbacks to make it convenient for you. Not only this, but we have also added a comparison of every feature of each LinkedIn tool that will allow you to select the resource that will pump up the management of your social media.

8 Best LinkedIn Tools for Your Business

  1. SocialPilot is effective and efficient scheduling, development, planning, and publication tool.
  2. LinkedIn Small Business focuses on tracking sales, building trust, and reaching a variety of related goals.
  3. LinkedIn Sales Navigator focuses on connecting buyers and sellers uniquely.
  4. LeadFuze helps in easily building a list of leads and target accounts by searching.
  5. eLink Pro can visit 800 profiles daily automatically.
  6. Datanyze is a robust sales intelligence and leading framework for web developing companies.
  7. ProTop visits LinkedIn profiles automatically according to the search criteria.
  8. IFTTT stands for “If this, then that,” and it is one of the best LinkedIn tools that enables you to automate certain tasks between different applications from third parties.

1. SocialPilot

$30

SocialPilot is one of the most detailed and effortless LinkedIn tools to use for LinkedIn marketing. This is the tool that can post on numerous social media sites, including TikTok, Pinterest, Tumblr, VK, Facebook, LinkedIn, and Instagram. A growing feature of SocialPilot is designed to add value to its social media and marketing efforts. Precisely, it is the only social media platform that provides reliable and expresses support via email, talk, telephone, and social to its users. This LinkedIn tool is designed to help users to improve efficiency and increase reach in their marketing campaign. SocialPilot has made sure that it is available for all sizes and sectors with reasonable pricing and properly incorporated.

Why Use SocialPilot:

What people say about SocialPilot

2. LinkedIn Small Business

Free

LinkedIn Small Business has a 3-step approach towards social selling and being a great lead builder. This tool helps small businesses help in tracking sales and building trust. The 3-step approach includes establishing your brand presence, connecting with your target audience, and engaging them with content marketing.

Pros

  1. It is the best tool for B2B lead generation and is simple to use.
  2. It is the ideal tool for improving market outcomes, raising brand awareness, encouraging jobs, and educating potential clients about the goods and services offered by the company.

Cons

  1. It takes time and energy to create and sustain an effective LinkedIn network. The time required to build a successful profile or website is different. Credibility on the web includes daily tasks in various classes.

3. LinkedIn Sales Navigator

Free

To help sales professionals identify and develop relationships with prospects and customers by social marketing, LinkedIn Sales Navigator uses the strength of the LinkedIn 675 million member network. On average, social selling leaders see: 45% more opportunities created, 51% more likely to achieve quota, 80% more productive, and 3X more likely to go to clubs is suggested by this LinkedIn tool.

Pros

  1. The use of an advanced algorithm to find the prospects best aligned with what you have to offer.
  2. They focus on sales insights from the sales navigator to ensure that you have the best information as a decision-maker.
  3. They also have relationship-building tools, allowing you (as a lead builder) to continually move closer to the final goal of making a sale.

Cons

  1. LinkedIn Sales Navigator requires a lot of manual effort by the users and is pretty time-consuming too.
  2. The data in the LinkedIn Sales Navigator does not go where it has to go; instead goes where the user cannot access it.

4. LeadFuze

Free

LeadFuze is a lead generation program that leverages AI to discover particular positions and industries to specific leads. The solution provides you with in-depth details and basic information such as checked emails, phone numbers, social media, and more.

Pros

  1. By simply searching it helps you to build a list of leads and target accounts quickly.
  2. Consumers of this LinkedIn tool often have access to contact information, including email and contact numbers, which makes the selling process quick to start.

Cons

  1. They need to have something in place, so Spammers don’t misuse the LeadFuze program.
  2. Onboarding needs to improve a lot.
  3. They should be using 24/7 chat support rather than only having it during US time zones.

5. eLink Pro

Free

eLink-Pro helps you find, attract, and engage with hundreds of prospects daily on LinkedIn. For recruiters, experienced sales managers, realtors, and everyone in sales and marketing, eLink provides opportunities on LinkedIn and Twitter. Using marketing automation power coupled with social selling in advertising and jobs & recruiting to become an influencer and push professional deep networking.

Pros

  1. Meet your monthly network goals, and land new contracts, sign more deals regularly, generate traffic, referrals, and sales for your organization.
  2. eLink Pro functions can quickly increase views of your LinkedIn profile, ensuring that your brand is always in front of the target customer.

Cons

  1. There would perhaps be more typo options for the text of the connection.
  2. SEO customization is not there.

6. Datanyze

Free

Datanyze is LinkedIn’s exploration platform that constantly assesses the use of technology by millions of websites. This LinkedIn tool allows customers to use Datanyze to address questions such as who dropped your competitor today, where website visitors quit you, and which one of their clients uses advanced technology.

Pros

  1. With the help of this tool, you can promote and sell your goods based on the technology choices your prospects make. Both new opportunities can be found, and contacts and email addresses can be found.
  2. Datanyze helps you research accounts, search for contacts, and find email addresses.
  3. Using Datanyze can help you make faster conversions with improved conversation quality.

Cons

  1. It is expensive as compared to other tools.
  2. They do not track or provide insights into the existence of the omnichannel, delivery, order volume, income information, etc. And this makes their eCommerce very poor.

7. ProTop

Free

ProTop ensures that your LinkedIn profile is amongst the Top Most Visited. It helps in enhanced interaction that gives you more information automatically, and the information on LinkedIn searches is best described. All you have to do is you need to specify the search criteria, and the tool visits LinkedIn profiles on this basis automatically. ProTop helps increase product visibility.

Pros

  1. This LinkedIn tool visits 1000 profiles per day, which allows you to reach a larger crowd.
  2. This LinkedIn tool functions almost entirely independently. And has a free version too.

Cons

  1. With the free plan, it just allows you to visit 100 profiles per day.

8. IFTTT

Free

IFTTT allows you to ask itself to send you an email when a LinkedIn connection happens to change their jobs or a particular company you follow lists a new job opening. It helps you connect, learn, and maximize the value of your customers with their discovery and integration platform. It also helps you increase the value of your products. It is an ideal LinkedIn tool for dealers who want to simplify LinkedIn to deliver better performance.

Pros

  1. This LinkedIn tool is pretty good at customization, great interactions, mobile support, and free.
  2. Brands can actually have great benefits from IFTTT, as this will help your products connect to third parties, including iOS, Google, and so on.

Cons

  1. The use of multi-step applets is not provided to users.
  2. Better organizational resources are required in the business sector.

Conclusion

We guess this has been of great help to you for selecting a LinkedIn tool that best suits your requirements. Using one will definitely help you increase traffic, engagement, and generally improve the effectiveness of your LinkedIn marketing strategies. SocialPilot includes scheduling, moderation, analytics, content curation, collaboration, bulk scheduling support, and lastly, RSS feeds. This all gives SocialPilot a competitive advantage over the other LinkedIn Tools.

To optimize your LinkedIn marketing, you need to monitor the performance of your posts constantly. Over here, LinkedIn analytics tools can help you get the right insights into your marketing campaigns on LinkedIn.

Originally published at https://www.socialpilot.co.

--

--

Tejas

A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.