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So, you have been working on your brand for some time now. Competitors know you. Consumers know you. Is that enough?

Unfortunately, it’s not. Brands come and go. To stay alive for the long haul, you need to inspire consumer trust.

A global survey conducted earlier this year by PwC…


Organic social reach has been going through a rough patch of late. While it showed much promise as a marketing strategy in the early years of social media, businesses are now struggling to make it work for them.

Indeed, according to a Social@Ogilvy study, organic reach could be as low…


Unless you’ve been hiding under a rock, you’re probably aware of the phrase “content is king”.

But, while this form of marketing is now being valued more than most others, it’s not enough to churn out a couple of hundred words and hit publish.

Why not?

Because more than three…


Usually, I find that people ramble these days on how to get business with the help of Digital Marketing. Nevertheless, they simply get confused with the various tools and sites available in the market for it. Instagram remains one of the most used and famous platforms to do marketing. Instagram…


Did you know people are 31% more likely to remember a piece of information they saw on Twitter than while browsing online? With 330 million monthly active users, using Twitter for marketing your business would be a very smart decision. …


From a marketing perspective, Facebook is one of the most incredible places in the digital space.

It is where you can heighten the popularity and reputation of your brand.

Nevertheless,

Facebook is the social engine that allows webmasters, entrepreneurs, and marketers to connect with consumers.

So how do the big…


Boasting a boatload of over 2 billion monthly active users, Facebook has become an extremely profitable medium for businesses around the world.

The odds are good that if you can think up any brand name nowadays, you’ll find it somewhere on social media. The impact of social media is growing…


The social media statistics of 2020 shows that 500 million tweets are sent per day.

Isn’t that overwhelming for you? How are you going to cut through the noise and get more engagement and clicks on your Twitter timeline?

Well, one of the factors that can help you to get…


Modern Social media has given people the power to share and stay connected. Every person can be an active contributor as opposed to the traditional media where only a handful of celebrities had a fan-following. Facebook has seen a phenomenal growth in the last 10 years and changed the way…


Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings.

No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions…

Tejas

A data-driven, customer-focused SaaS product marketer (@ SocialPilot) with 12+ years of experience in building & monetizing products from ground-up.

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